It scans your existing content for issues like duplicate content, poor readability, keyword stuffing, and grammar problems—and then provides specific recommendations to fix them. The platform allows you to analyze up to 10,000 words, giving you plenty of room for comprehensive content evaluation. Backlinks are an influential ranking factor for search engines. But you don’t just need more of them, you need more high-quality backlinks.
However, social signals are an important ranking factor for Google. People are constantly clicking on links they see in their newsfeeds. If you offer great content, then this can be a great advantage for you. Search engines were designed to crawl, understand, and organize online content to deliver the best and most relevant results to users. Anything getting in the way of this process can negatively affect a website’s online visibility.
Marketing Tips for Niche Industries
The online Help Center houses dozens of articles and troubleshooting guides while the Ahrefs SEO Anomaly Academy features a variety of video tutorials. A list of free tools in one place to measure, monitor, and keep track of your websites performance. Access to tools for creating, optimizing, and tracking content performance.
It lets you manage your Google Business Profile data, find and fix local citations, and see exactly how your business ranks in map packs and local organic results. It also tracks reviews from major platforms, giving you a centralized way to monitor reputation and respond where necessary. This section breaks down what each tool does best, who it’s most useful for, and what kind of investment to expect. Use it to find the right tools to expand your agency’s capabilities, improve an internal process, or build your skills from the ground up.
Traffic Checker by SEO.com
Google Analytics is a powerful analytics tool that gives you real-time insight into your website’s performance and visibility in search. It shows what keywords people are searching to land on your site, your bounce rate, and other important metrics for improving your search ranking. WordStream’s Free Keyword Tool provides recommended target words and phrases to incorporate into your SEO strategy.
I share my thoughts, explain the problem, and brainstorm solutions out loud (often literally, using the voice feature). But for SEO in particular, I find it’s great for brainstorming ideas, improving strategies, and troubleshooting tough problems. ChatGPT is an AI assistant that can help with just about any task, not just content and marketing-related ones. I always integrate Google Analytics (GA4) and Google Search Console (GSC). This way, I can focus on what matters most for my current project.
- Google Analytics (GA) stands as a critical tool for digital analytics, distinct yet complementary to Google Search Console (GSC).
- Its pricing model allows smaller players to tap into top-notch SEO tools, leveling the playing field with larger competitors.
- New users may feel overwhelmed at first because of the volume of data available and the number of tools packed into the platform.
- GeoRanker also has a location-dependent SERP checker that shows the top 100 results for a keyword in different cities.
- Any small business can carve out a significant digital presence, irrespective of budget constraints.
Honestly, I find myself going back and forth between these two tools from time to time. Or if GA shows a page with tons of traffic but a high bounce rate, I can dig into the crawl data to see if the page loads slow. Again, without needing to switch between lots of different tools.
