SEMrush is the best all-in-one SEO tool you need and it is the most famous SEO tool in the market. It offers us all the tools that we need to create high-quality content for our website. Organic search traffic refers to how many visits your site gets from organic (unpaid) search engine results. A robots.txt file tells search engines which of your pages they should and shouldn’t crawl, which helps search engines prioritize the most important pages. While meta descriptions don’t directly affect rankings, they can influence click-through rates. High-quality content is accurate, helpful, trustworthy, relevant, and user-friendly, which is exactly the type of content Google wants to reward.
Concluding thoughts: Start optimizing for generative engines today
Next, go to Google and run a site search on your site (SEOquake in this example) for “h1 tag.” That’ll show every page on SEOquake that contains the keyword. Then, all you have to do is make your pitch to get those backlinks. Click on a number in the “Backlinks” column to see the specific URLs that have links pointing to the corresponding broken page. There are two easy ways to start—using the Keyword Gap tool and the Position Changes report in the Organic Research tool. With your prioritized task list of SEO improvements, you will immediately know where to start to achieve quick and noticeable results. Google Search Central, formerly Google Webmasters, is here to help the right people view your content with resources to make your website discoverable to Google Search.
From social tools and schema generator tools to webmaster tools and web design tools, check out the free suite of tools from Internet Marketing Ninjas. Learn how to automate tasks in Google Sheets and discover the best automation templates and tools via this curated list. MozBar is a free SEO toolbar that works with the Chrome browser. It calls itself the industry’s leading SEO toolbar, with over 1 million installs.
Some common suggestions include compressing images, reducing unused JavaScript, and using browser caching. Below that, you’ll see the “Diagnostics” report showing the list of performance issues and recommendations. To find a wider array of technical issues that may be hurting your performance, use Semrush’s Site Audit tool to get detailed reports on issues and how to fix them. Scroll down to view the table showing search queries that drive traffic to your site.
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In the HubSpot example above, it looks like their page on co-marketing stats would be a good candidate. It has 254 links pointing to it, so let’s click that number to see where these links are coming from. This short snippet of a post has a bullet list (which helps for scanning and to break up text), a custom graphic, and a formatted quote. It’s not hard to imagine they use some form of dwell time and bounce rate too.
It also has ROI dashboards and reports, so you have complete access into your marketing efforts’ performance. “Best of” blog posts are simply hand-curated lists of the best blogs in a specific industry. And some of those people might link to you, which can help your rankings. Sure, backlinks, keywords and other traditional signals are still important. Rubright explains that if you‘re running a digital PR campaign, journalists and bloggers need to like the story. They also need to think it’s compelling to their audience if they’re going to publish it and credit you with a backlink.
Assess Competitors’ On-Page SEO
Another method gives a different page depending on whether the page is being requested by a human visitor or a search engine, a technique known as cloaking. This is in between the black hat and white hat approaches, where the methods employed avoid the site being penalized but do not act in producing the best content for users. Grey hat SEO is entirely focused on improving search engine rankings. On-page SEO is all the ways you can make your website more search-engine friendly, including keyword optimization and quality content.
- These are the tools my team and I use to drive over 867K+ sessions every month.
- Some of the best rank tracking tools out there can help you identify the pages ranking well for your keyword, like Ahrefs.
- Over 14 million people have cut their SEO teeth on our Beginner’s Guide to SEO, learning the ins and outs of search engine optimization from scratch.
- Sometimes, you’ll find a website that mentions your business but doesn’t link to your site.
- Google Search Analytics and Google Search Console work hand-in-hand, so you can start directly from the Analytics page.
Throughout, you’ll also find actionable tips and advice for developing the skills you need not just as an individual marketer, but as an industry leader. If you’re just starting your website, what I would do is google the keywords I want to rank. The search results will show me 100 results, and then I try to find pages where I can place links to my website. Try contacting the blog owner, and offer him a guest post that you’ll have to write and link back to your website. A keyword with a high search volume attracts more organic search traffic but is also more competitive. Targeting high-volume keywords means competing with high-quality sites that have higher authority.
These tools provide actionable insights, helping identify areas for improvement. A smart approach is to study how your competitors are earning their backlinks. The more backlinks a web page gets from high-authority sites, the better its chances of ranking higher in the SERPs. For your website to appear in search results, search engines must be able to crawl and index your pages. So, it’s important to identify any crawlability and indexability issues.
SEO SEO Anomaly Gets is my favorite tool for analyzing Google Search Console data. I can see everything I need to know about ALL of my sites right away. And I can even see how much of their traffic comes from each keyword, and how much of their ad budget they spend on each one. If you have the right tools, you can still win visibility — across Google, YouTube, AI results, and more. In fact, CRM platform HubSpot reports that 69% of marketers invest in SEO, making it one of the most commonly utilized marketing tools.
