Worldwide bookie 1xBet says it has an ‘special partnership arrangement’ with the Billie Jean King Cup by Gainbridge, which it describes as ‘the premier, year-long, worldwide team competition in ladies’s tennis’.
The competition is opposed in between groups comprised of players from specific countries, at multiple locations across the globe, and is called the ladies’s ‘Globe Cup’ of tennis.
According to the arrangement, the 1xBet logo will be shown around the tennis courts used for the competition, and on various other media possessions throughout the playoffs, qualifiers, and finals.
The on-line wagering specialist for sporting activities says that as official betting companion, 1xBet ‘will get the legal rights to make use of the Billie Jean King Mug by Gainbridge copyright’.
Kerstin Lutz, president of Billie Jean King Cup Ltd, was cited as saying in a joint news release: ‘We more than happy to announce and invite a brand-new sponsor partner for the Billie Jean King Cup, our Authorities Global Betting Partner, 1xBet.’
She added: ‘With their know-how and experience dealing with sporting activities rights owners, we are thrilled to see how we can bring the collaboration to life from the qualifiers in April onwards.’
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Mark Wilson, a 1xBet agent, was quoted as commenting in the same update: ‘Authorizing a sponsorship agreement with Billie Jean King Mug is an additional turning point in the background of 1xBet.
‘The agreement with one of the most prominent women’s national group tennis tournament is a tactically crucial step that opens up brand-new opportunities for advertising the brand among fans of one of the most preferred tennis occasion.’
He added: ‘By buying female sports events, we contribute to the assistance of women in professional sports.’
As per the announcement, the Billie Jean King Cup is described as the largest annual international group competition in women’s sport, with a record 146 nations entering in 2025.
The 2025 finals were held in Malaga, Spain, with the champions Italy taking home US$ 2.4 million in cash prize.
