You may find it helpful to make a list of the pages on your website and rank them by priority, either based on traffic or importance to your website goals. If you’re ready to start implementing SEO strategies into your website, it’s best to implement step by step. Start with one page and work through each step below based on the content on the page. URL stands for Uniform Resource Locator and is the address of your webpage. Visitors access your website via a page URL which is found through a search engine, internal link or backlink, or by typing the address into a browser directly. This is one of the more advanced tasks on this on-page SEO checklist.
Chapter 1: On-Page SEO Basics + Template
The first one is well structured and has an optimal length while the second is truncated and doesn’t even include the keyword “Wisconsin”. Let’s say you have a fitness blog and your focus keyword for a new post is “chest workout”. In fact, if you create a comprehensive, well-written piece of content, you can rank for phrases you didn’t even use in the text. Although focus keyword is a great tool to help you follow the best practices of keyword optimization, it can be a double-edged sword. Search engines can’t read the content of the image (at least not perfectly), but they can read the alt text that describes the content of the image. For H1 heading, you can use the same words as in title tag (it is actually a common practice), although you are not limited with the length here so much.
- Integrate keywords naturally without compromising the readability of the text.
- Also known as a meta title, this is the headline of a page that appears on SERPs and one of the main things that audiences will see when browsing.
- It also means making sure your website has a high level of expertise, authoritativeness, and trustworthiness.
- You have to give users a reason to keep coming back to your site.
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These two facets of SEO, while distinct, work synergistically to improve a website’s search engine rankings. Ecommerce schema markup is when you use a piece of webpage code to tell Google how you’ve structured your website’s content. This helps Google better organize your content so it’s ready for search engine results. Think of off-page SEO as an online version of word-of-mouth referrals. These SEO activities occur outside of your website, signaling to search engines (and humans) that your brand is credible and relevant.
The Complete SEO Checklist
Discover and grow your audience with the checklists in our free guide. Work through each of these issues to improve your site’s indexability—and potentially your rankings. Because you can link to your previous articles when covering related topics.
To show your page in the search results, Google must first know about that page. It has to be indexed by Google, meaning that this page has been stored in their index. And for that to be possible, you must ensure you’re not blocking Google from indexing your post or your whole site. So check if you’re not unintentionally doing that (we still SEO Anomaly see this happening!), and ensure your site is indexed. Keyword research is crucial as it identifies what people are searching for, their questions, and the phrases they use to find answers.
